Branding Tendulkar! Coke, Future Group, Toshiba, Canon, others rush to cash in on Sachin Tendulkar

Branding Tendulkar! Coke, Future Group, Toshiba, Canon, others rush to cash in on Sachin Tendulkar

RATNA BHUSHAN & SAGAR MALVIYA, ET Bureau | Jul 25, 2011, 11.50AM IST

India Inc is pulling out all stops to leverage Sachin Tendulkar's world record 100th century in international cricket-expected during India's tour of England.

NEW DELHI: India Inc is pulling out all stops to leverage Sachin Tendulkar's world record 100th century in international cricket-widely expected during India's ongoing tour of England. 

"A whole lot of advertisers plan to air ads across media including news channels, print media and online the day Sachin makes his 100th 100," says Navin Khemka, senior VP at media buying firm Zenith Optimedia, whose client list includes Reckitt Benckiser. "This includes both brands associated with him and those who are not." 

Brands that the master batsman endorses lead the drive, of course. While beverage maker Coca-Cola is releasing 6.5 million special 'Sachin' cans, insurance services provider Aviva will fly lucky contest winners to London to meet Sachin. 

Top retailer Future Group, photographic and digital imaging firm Canon and consumer electronics firmToshiba too are ready to leverage on Sachin's unprecedented feat (see the list), while others like sportswear and footwear makerAdidas are still finalising their strategies. 

Brands not associated with Sachin too have pre-booked ads in print media and TV channels in anticipation of the historic event. 

Cricket fans are in a frenzy at the prospect of the 38-year-old batsman scoring his 100th international century in the first test at Lord's, where team India is battling to save the match. The team will play four test matches, five one-day internationals and one T20 match in England. 

Sachin has scored 99 international hundreds, while the second best-Australia's Ricky Ponting-is way behind with 69 centuries. 

ESPN Star Sports, official broadcaster of the series, expects to rake in 180-200 crore from the series, largely riding on expectations of Sachin's hundredth century. 

BIG PLANS 
Canon India Senior VP Alok Bharadwaj said that the camera maker's plans to celebrate the event will be centered on its photo community of two lakh members, retail partners and dealers. "For example, we will capture '100 good moments with Sachin' with members of our photo community," he said. 

Future Group President (Food and FMCG) Devendra Chawla said the retailer, which markets personal care products like toothpastes and handwashes under the Sach brand, is working on a limited edition non-standard pack for one of the existing categories to be launched in a few weeks' time.

http://timesofindia.indiatimes.com/business/india-business/Coke-Future-Group-Toshiba-Canon-others-rush-in-to-cash-in-on-Sachin-Tendulkar/articleshow/9356241.cms

1. Sachin Tendulkar - Wikipedia, the free encyclopedia

   en.wikipedia.org/wiki/Sachin_Tendulkar - Cached

   On 24 May 1995, Sachin Tendulkar married Anjali, a paediatrician and daughter of ......and sports fitness products under the brand name 'S Drive and Sach'. ...
   

   List of international cricket centuries ... - Achievements of Sachin Tendulkar
2. Brand Sachin Tendulkar is fading...

   broadbandforum.in/brands/30944-brand-sachin-tendulkar-is-fading/ - Cached

   Pepsi ends its innings with Sachin- Advertising-Services-News By Industry-News-The Economic Times this is great news.
   
3. Indian Holocaust My Father`s Life and Time: Brand Sachin Tendulkar ...

   indianholocaustmyfatherslifeandtime.blogspot.com/.../brand-sachin-tendulk...

   29 Jul 2010 – Brand Sachin Tendulkar Boosts the Iconic Marketing as Resurgence of IPL FIFA fotbal Inflicted Indian Cricket Gets in Life Afresh amidst the ...
   
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4. Sachin: Cricket's biggest brand - The Times of India

   timesofindia.indiatimes.com/tendulkar/Sachin...brand/.../20690291... - Cached

   30 Aug 2002 – "You've got to create heroes and you've got to pay them," said Mark Mascarenhas of WorldTel back in 1995 after he made Sachin Tendulkar ...
   
5. Sachin Tendulkar: A brand worth selling, even if he fails ...

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   21 Feb 2011 – NEW DELHI: When Sachin Tendulkar held his bat against ...
   
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6. Brand Sachin on top of the world

   www.business-standard.com › Home › Mgmt & Mktg - Cached

   1 Mar 2010 – In 2009, the top five brand ambassadors — MS Dhoni, Shahrukh Khan, Katrina Kaif, Sachin Tendulkar and Priyanka Chopra — endorsed 68 brands ...
   
7. Toshiba Signs Sachin Tendulkar as its Brand Ambassador for India

   www.indiaprwire.com/pressrelease/consumer/2010070155212.htm - Cached

   1 Jul 2010 – Toshiba Corporation has appointed the "Master Blaster" and "Living Legend",Sachin Tendulkar as its brand ambassador across its product ...
   
8. Sachin Tendulkar is Toshiba's new brand ambassador - Marketing and ...

   www.livemint.com/2010/07/.../Sachin-Tendulkar-is-Toshiba8.html - Cached

   1 Jul 2010 – Sachin Tendulkar is Toshiba?s new brand ambassador, The cricketer replaces Bollywood actress Vidya Balan who was company?s brand ambassador ...
   
9. SACHIN TENDULKAR AS A BRAND

   www.monadarling.com/lifestyle/sachin-tendulkar-as-a-brand.html - Cached

   So what does ESS do? - Rope in Sachin Tendulkar as the channel's brand ambassador to sustain viewer interest. Game, set and match to Sachin once again. ...
   
10. Brand Insights - Tendulkar ka Sach

    www.brandandme.com/guest/blog/view?blogkey... - Cached

    7 Jul 2011 – The most significant and gigantic of these is the brand "Sachin". This was the last world cup of Sachin Tendulkar. An iconic personality is ...
    

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England 474/8d & 269/6d

India 286 & 173/5 (72.1 ov)

India require another 285 runs with 5 wickets remaining

Day 5 - Session 2

• India RR 2.39
• Last 10 ovs 11/1 RR 1.10
• Min overs remaining 52.5

Refresh scorecard			Current time: 15:04 local, 14:04 GMT										Test career
	Batsmen	Runs	B	4s	6s	SR	This bowler				Last 10 ovs			Mat	Runs	HS	Ave
	*MS Dhoni(rhb)	1	9	0	0	11.11	1 (8b)				1 (8b)			58	3051	148	38.62
	Suresh Raina(lhb)	27	67	4	0	40.29	1 (12b)				9 (35b)			12	632	120	37.17
	Bowlers	O	M	R	W	Econ	0s		4s	6s	This spell			Mat	Wkts	BBI	Ave
	*James Anderson(rfm)	19.1	4	46	3	2.40	89		5	0	4-3-2-1			60	224	7/43	30.94
	Graeme Swann(ob)	20.0	3	54	1	2.70	90		6	0	6-3-7-0			33	142	6/65	28.06

Recent overs . 2 . . . . | 1 . . . 1 . | 4 . . . . . Current partnership 8 runs, 5.1 overs, RR: 1.54 (Dhoni 1, Raina 7) Last Bat SR Tendulkar lbw b Anderson 12 (68b 1x4 0x6) SR: 17.64 Fall of wicket: 165/5 (66.6 ov); Partnership: 30 runs, 17.4 overs, RR: 1.69 (Tendulkar 8, Raina 20) Umpire reviews remaining India 2 (0 successful, 0 unsuccessful); England 1 (0 successful, 1 unsuccessful)

End of over 72 (4 runs) India 173/5 SK Raina    27* (67b 4x4)      GP Swann    20-3-54-1 MS Dhoni    1* (8b)      JM Anderson    19-4-46-3
71.6	Swann to Raina, no run, there's a very optimistic appeal as Raina sweeps and is struck on the pad, but that was going well down leg and Asad Rauf doesn't even consider it
71.5	Swann to Raina, no run, driven hard back to the bowler
71.4	Swann to Raina, no run, steered to point
71.3	Swann to Raina, no run, Raina stands at the crease and defends to the off side
71.2	Swann to Raina, no run, pushed defensively to leg off the back foot
71.1	Swann to Raina, FOUR, shot! Raina puts himself in the perfect position to drive, remaining fully balanced as he bends his right knee into the shot. He maintains a high left elbow, and the ball races away
End of over 71 (2 runs) India 169/5 MS Dhoni    1* (8b)      JM Anderson    19-4-46-3 SK Raina    23* (61b 3x4)      GP Swann    19-3-50-1
70.6	Anderson to Dhoni, no run, Dhoni taps to Broad's right at mid-on, and it looks like a single is on ... but Broad dives to cut it off
Three slips, short leg, and short extra cover for Dhoni.
70.5	Anderson to Raina, 1 run, Anderson tests Raina with the short ball, but it's dealt with easily enough, the batsman pulling out to deep square
70.4	Anderson to Raina, no run, left alone outside off, the ball must've hit a solid patch of the pitch as it really carried through to Prior. Anderson bending his back too
70.3	Anderson to Raina, no run, a length delivery is pushed back to the bowler
70.2	Anderson to Raina, no run, nudged off the hip in front of square
70.1	Anderson to Dhoni, 1 run, Dhoni gets off the mark with a tip-and-run to cover
End of over 70 (2 runs) India 167/5 SK Raina    22* (57b 3x4)      GP Swann    19-3-50-1 MS Dhoni    0* (6b)      JM Anderson    18-4-44-3
69.6	Swann to Raina, no run, tapped to cover, Raina on the back foot
69.5	Swann to Raina, no run, quicker one from Swann, rushing on with the arm from round the wicket. Raina puts bat on ball though
69.4	Swann to Raina, no run, Swann lands one on middle and leg, Raina defends
69.3	Swann to Raina, no run, looped up outside off, Raina thrusts his pad out and leaves alone
69.2	Swann to Raina, 2 runs, this time he shifts his weight back to a ball that is slightly too short, picking up a single to midwicket
69.1	Swann to Raina, no run, Raina lunges out in defence, silly mid-off stopping the shot
End of over 69 (maiden) India 165/5 MS Dhoni    0* (6b)      JM Anderson    18-4-44-3 SK Raina    20* (51b 3x4)      GP Swann    18-3-48-1
68.6	Anderson to Dhoni, no run, a good, probing over from Anderson ends with yet another one bursting past the outside edge. Great bowling, England are surging
68.5	Anderson to Dhoni, no run, wild! Dhoni flashes into an uppercut, the ball whizzes past the edge of the bat
68.4	Anderson to Dhoni, no run, gently curving away outside off. Left alone
68.3	Anderson to Dhoni, no run, pushed to mid-on. Dhoni plays the shot on the walk and it looks a little loose
68.2	Anderson to Dhoni, no run, on a length and straighter, Dhoni defends
We're remembering Dhoni's knock at this very ground four years ago. With a little help from the telly!
68.1	Anderson to Dhoni, no run, dug in short, Dhoni drops the hands and lets it pass him http://www.espncricinfo.com/england-v-india-2011/engine/current/match/474472.html

Graeme Swann gave England their fourth breakthrough before lunch on the final day at Lord's © Getty Images

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England v India, 1st npower Test, Lord's, 5th day

Anderson gets struggling Tendulkar

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India in England 2011

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Dravid shows his greatness

Sambit Bal: He fell five runs short in 1996, but 15 years later with his team in big trouble he got his name on the Lord's honours board

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Harsha Bhogle: One looks at the other in terms of tired clichés, the other insists on being an unaccommodating bully

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Numbers Game: Anderson has been the most successful bowler against Tendulkar in Tests in the last decade

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The Chuck Fleetwood-Smiths praise Prior and see what the MCC members are wearing. Sam Collins and Jarrod Kimber are your hosts.

A plot of earth that knows its worth

2000 Tests: Even if this Lord's game is a dud, it cannot take away from the glory of the venue. By Michael Henderson

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Harsha Bhogle

      I sense here in England that India is being looked at as an unprincipled bully. It may not always be true, but that is how it is being represented in the media     

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Pataudi Trophy, 2011 (India in England Tests)

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Matt Prior batted India out of the game

About

A cricket relationship that was one-way traffic, in England's favour, for most of the 20th century has now turned towards India. Though lacking the edge of their rivalries with Australia and Pakistan, these two countries share emotional and historic ties that predate the 79 years they've been playing Tests and the recent rise of both teams has seen them more evenly matched than ever before. Since 2007 they've played for the Pataudi Trophy - named for Nawab Iftikhar Ali Khan, who played for both teams - which India have won twice on the trot and now travel to England to defend.

More News

• Bresnan back, Broad keeps place

  Finn left out of 12-man squad for Lord's Test

• Laxman upbeat ahead of Lord's

  Batsman unconcerned by limited preparation time |     Chappell: India will miss Sehwag

• Strauss, Trego shine in drawn game

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• Tendulkar not thinking of 100th ton

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England v India 2011 cricket news »

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England v India, 1st npower Test, Lord's, 5th day

On the Call: Coca-Cola CFO BusinessWeek - ‎Jul 20, 2011‎ By AP Coca-Cola Co. reported Tuesday that its second-quarter net income rose 18 percent on growth overseas, the acquisition of a bottler and higher prices. The company's price increases helped offset higher costs for packaging and ingredients,... Coke Femsa Eyes Forex, Recycling To Offset High Plastics Prices Wall Street Journal - Amy Guthrie - ‎Jul 20, 2011‎ MEXICO CITY (Dow Jones)--Soft-drink bottler Coca-Cola Femsa SAB (KOF, KOF.MX) said Wednesday that stronger currencies in its major markets, and to some extent recycling efforts, helped balance higher costs for ... Coca-Cola profit slightly better than expected Reuters India - Martinne Geller, Lisa Von Ahn - ‎Jul 20, 2011‎ A Coca Cola truck sits parked the outside the bottling company building in Tempe, Arizona, February 9, 2011. Coca-Cola Co reported a slowdown in sales in North America, but still posted slightly better-than-expected earnings on Tuesday on strength in ... Mexico's Coca-Cola Femsa profit rises 6% MarketWatch - Anthony Harrup - ‎Jul 20, 2011‎ MEXICO CITY (MarketWatch) -- Mexican soft-drinks bottler Coca-Cola Femsa SAB (KOF, KOF.MX) said Wednesday that its net profit rose 6% in the second quarter of the year on higher sales volume and operating gains. ... Coca-Cola profits jump 18 Moneycontrol.com - ‎Jul 19, 2011‎ Coca-Cola KO, the US beverage company, reported on Tuesday that second-quarter profits rose 18%, led by growing international sales and greater demand for non-carbonated drinks. Net income at Coke increased to USD 2.8 billion, or USD 1.20 a share, ... Apple, Coca-Cola beat expectations in Q2 Salt Lake Tribune - ‎Jul 19, 2011‎ AP Apple Inc.'s » results trumped expectations for yet another quarter with iPhone and iPad sales setting records. Its stock surged $16.41, or 4.34 percent, to $393.23 in extended trading after Apple reported net income of $7.31 billion, ... Coca-Cola's Results Are Lifted by Overseas Business New York Times - ‎Jul 19, 2011‎ By REUTERS Coca-Cola posted slightly better-than-expected earnings on Tuesday on strength in emerging markets like China and Russia, helping to send its shares up more than 3 percent to a 12-year high. The company, whose brands include Sprite, ... Wall Street up on profits, Apple surges late Economic Times - ‎Jul 19, 2011‎ NEW YORK: US stocks recorded their best day since March on Tuesday after strong corporate results and renewed hope for an agreement in Washington on thorny budget issues boosted investor confidence. Quarterly numbers from technology bellwether ... IBM, Coca-Cola boost US stocks AFP - ‎Jul 19, 2011‎ NEW YORK — US stocks surged on Tuesday after companies including IBM, Coca-Cola and Wells Fargo reported strong second-quarter profits and a ray of hope emerged from the debt-ceiling stalemate in Washington. The Dow Jones Industrial Average gained ... How the major stock indexes fared Tuesday The Associated Press - ‎Jul 19, 2011‎ Strong profits and a bipartisan plan to lift the US debt limit drove a stock market rebound Tuesday. Stock indexes rose after Coca-Cola, IBM and other companies reported better second-quarter earnings. The indexes added to their gains in the afternoon ... All 208 related articles »

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England make crucial progress towards win

The Report by Sidharth Monga

July 25, 2011

Text size: A | A

Lunch India 286 and 142 for 4 (Tendulkar 7*, Raina 4*, Anderson 2-44) need another 316 to beat England474 for 8 decl. and 269 for 6 decl. 
Live scorecard and ball-by-ball details
How they were out

	VVS Laxman batted resolutely for his half-century, but his dismissal was the biggest moment of the opening session© AFP Enlarge
Related Links Matches: England v India at Lord's Series/Tournaments: India tour of England Teams: England | India

England took three crucial wickets in the first session to make big progress towards their aim of nine wickets on the final day, for a 1-0 lead. You could argue with Andrew Strauss's field placements - two slips to start off with, and an almost permanent deep point in place - but his bowling changes worked like a charm. About 20 minutes before lunch, England managed a wicket in the first over of a new spell for the fifth time in this Test, ending a 14-over partnership between VVS Laxman and Gautam Gambhir.

It was James Anderson who sent back a resolute and fighting Laxman to add to his earlier dismissal of Rahul Dravid. In the next over, Graeme Swann followed up the good work with the wicket of Gambhir, who showed courage to bat out 56 balls with a painful elbow. Sachin Tendulkar, recovering from a viral infection and batting at No. 5, and Suresh Raina held on until lunch. England still had 72 overs to take the remaining six wickets in.

With 378 runs to play with at the start of the day, and with the Indians coming out of a sick bay, England began the day with modern fields: two slips, a gully, and men saving easy boundaries. It will be simplistic to say Strauss feared a defeat, it could have had more to do with all modern captains' tendency to not let the batsmen draw confidence through easy boundaries. In Anderson's first over, Laxman edged between the second slip and gully.

Chris Tremlett was superb from the other end, bowling an awkward in-between length, moving the ball away, and regularly beating the bat. The loose shot eventually came 33 minutes into the day, with Dravid chasing and edging a slightly short, slightly wide Anderson delivery. That ended Dravid's involvement after he had been on the field throughout the match bar 87 minutes, keeping wicket in between, dropping a catch at slip, and scoring a century to avoid the follow-on.

The next partnership was going to be the important one. Laxman and Gambhir have been India's big second-innings men in the recent years, and they both got in to frustrate England. While there was late swing and slightly variable bounce to keep the fast men interested, both of them looked comfortable against Swann. The good deliveries from the quicks, however, kept turning out to be too good, missing the edges.

It was ironic then that the breakthrough came through a loose dismissal. Laxman had been pulling throughout his knock, but when he did the same to Anderson's first delivery back, he found short midwicket. In the next over, Swann made his comeback, with a straighter one, the ball hitting Gambhir's pad a microsecond before it hit the bat. Asad Rauf made the correct call, reiterating what a superb Test it has been for the umpires.

Sidharth Monga is an assistant editor at ESPNcricinfo

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Sachin Tendulkar

The Guardian Four down, India's hopes rest on Tendulkar Rediff - ‎1 hour ago‎ Sachin Tendulkar [ Images ] was batting on seven, and giving him company was Suresh Raina [ Images ], on four. The two are fighting to salvage the situation after India lost three vital wickets in the morning session. Video: Ind-Eng 1st Test: What should India do? Times Now Lord's: Eng close in on win as Sachin falls Cricketnext.com Deccan Chronicle - Daily Mail - Daily News & Analysis - Hindustan Times all 1,855 news articles » हिन्दी में Email this story Oneindia Cricket Chouhan calls for Bharat Ratna for Dhyanchand Indian Express - ‎12 hours ago‎ Madhya Pradesh Chief Minister Shivraj Singh Chouhan on Sunday said hockey legend Dhyanchand should be given Bharat Ratna ahead ofSachin Tendulkar. Chouhan, who has done his bit to promote the national game over the last couple of years, ... Rediff.com » Sports » Hockey wizard Dhyan Chand's name recommended for Bharat ... Rediff Highest honour must go to Dhyan Chand India Today IBNLive.com - Zee News - Hindustan Times - Daily Bhaskar all 42 news articles » हिन्दी में Email this story Mumbai Mirror Sachin's bid to make 100th hundred at Lord's stumped by viral infection Daily Mail - Lawrence Booth - ‎15 hours ago‎ By Sportsmail Reporter Sachin Tendulkar's hopes of registering his historic 100th international hundred at Lord's have been severely hindered by a viral infection that forced him off the field until tea on Sunday. Coke, Future Group, Toshiba, Canon, others rush in to cash in on Sachin Tendulkar Economic Times all 7 news articles » हिन्दी में Email this story BBC Sport Live - England v India, First Test day five, Lord's BBC Sport - Tom Fordyce - ‎1 hour ago‎ "We're seeing a player who is playing for the team in Sachin Tendulkar. You don't play for so long without being a team player. Rediff Sachin misses last chance to score a 100 at Lord's NDTV.com - ‎6 minutes ago‎ London: All hopes of Sachin Tendulkar getting a hundred at Lord's were dashed after he was dismissed for just 12 runs on the final day of the first Test against England. James Anderson: So good to see KP and Daily Mail No shortage of words between KP and Broad Mid-Day all 11 news articles » हिन्दी में Email this story The Hindu Indians stake £28m on whether Sachin Tendulkar will score his 100th century The Guardian - ‎Jul 22, 2011‎ All Indian eyes are now on Sachin Tendulkar and his pursuit of a 100th century. Photograph: Rafiq Maqbool/AP With the eyes of a nation turned towards Lord's, India's cricket-crazy gamblers are betting an unprecedented 2bn rupees (£28m) on whether or ... Video: England fight back on Day 1 of Test Times Now Sachin Tendulkar v James Anderson ESPNcricinfo.com Wall Street Journal (blog) - Daily Mail - Telegraph.co.uk - Times of India all 2,309 news articles » Email this story Daily Mail Tendulkar could convince BCCI about Hawkeye in DRS Hindustan Times - ‎Jul 24, 2011‎ PTI A staunch opposer of the Hawk-eye technology, the BCCI could be persuaded to allow its usage in the Decision Review System by batting legend Sachin Tendulkar who has been convinced about its utility by the innovation's inventor. Sachin Tendulkar could recommend Hawk-Eye to BCCI Latest Sports News Beware of Face-bookies Indian Express Daily Mail all 19 news articles » Email this story Joining the unfit list Hindustan Times - ‎19 hours ago‎ India's woes spilled over as Sachin Tendulkar and Gautam Gambhir joined Zaheer Khan on the list of injured. While Tendulkar is down with viral infection, Gambhir was forced to leave the field after taking a blow on the left elbow. The Guardian (blog) Watching Tendulkar or listening to Talksport: July's ultimate Test The Guardian (blog) - ‎16 hours ago‎ The choice is yours Sachin Tendulkar - he's really very good but then again so is ESPN's pre-season football coverage. Ludhianvis stand tall by The 'reliable' Wall Times of India - ‎22 hours ago‎ Fans could not help gushing about it, even as another lot that was praying for Sachin Tendulkar was a little dejected that he could not achieve yet another milestone by hitting the 100th century. Lord's Sportsday Live - breaking sports news as it happens BBC Sport - ‎3 hours ago‎ 1448: CRICKET - Jimmy Anderson dismisses Sachin Tendulkar for 12 in the 2000th Test at Lord's as India, chasing 458, are reduced to 165-5 with 68 overs remaining. Sportsday Live - breaking sports news as it happens BBC News all 9 news articles » Email this story Top 4 Sports Personalities in the World Keeda of Sports - ‎Jul 23, 2011‎ Ask someone as to who the greatest sportsmen of the millenium are and an immediate but conscious answer would throw up names like Sachin Tendulkar, Roger Federer, Michael Phelps, Tiger Woods, Michael Schumacher, etc. all of whom have achieved ... Yahoo! Cricket (blog) Lord's rises for Tendulkar ESPNcricinfo.com - ‎Jul 23, 2011‎ Sachin Tendulkar emerged from the Long Room and down the steps to a wonderful reception and as the fans sat down they did so on the edge of their seats. Mukund's moment at Mecca of cricket Indian Express Mukund lives up to the Lord's challenge Hindustan Times all 6 news articles » Email this story Narendra Modi donates Sachin Tendulkar's jersey towards women's cause Daily News & Analysis - ‎Jul 22, 2011‎ Place: Ahmedabad | Agency: PTI Over 500 gift items and souvenirs, including a jersey used by champion batsman Sachin Tendulkar's in the 2003 Cricket World Cup, were today donated by Gujarat chief minister Narendra Modi to the state treasury for ... Narendra Modi deposits Sachin Tendulkar's t-shirt for auction DeshGujarat all 8 news articles » Email this story Daily Bhaskar India vs England: Tendulkar beats viral, returns to field at Lord's Daily Bhaskar - ‎22 hours ago‎ London: Master blaster Sachin Tendulkar took the field in the third and last session of the fourth day of the Lord's Test on Sunday after clearing his medical test. ESPNcricinfo.com India 80/1 at Stumps on Day 4 at Lord's, still 378 behind TheSportsCampus.com - ‎14 hours ago‎ Sachin Tendulkar joined Zaheer Khan in the medical room, the world's best batsman not taking the field on the morning of day 4 due to illness. Gavaskar criticises Dhoni for not bowling Ishant NDTV.com all 5 news articles » हिन्दी में Email this story The Guardian 'Even at 17, we knew Sachin Tendulkar would be a star' The Guardian - Kiran More - ‎Jul 16, 2011‎ Sachin Tendulkar could claim his 100th international century when India take on England in the first Test at Lord's. Photograph: Gallo Images/Getty Images In the first Test of the 1990 series, we lost badly at Lord's after failing with the bat in the ... Michael Vaughan: Sachin Tendulkar, still the best in the business, is ...Telegraph.co.uk Ton-dulkar! Stand by to marvel at the Little Master as India head to Lord'sDaily Mail NDTV.com - Firstpost - Mid-Day - The Australian all 84 news articles » Email this story The Hindu Sachin Tendulkar dismissed by teenager as Somerset embarrass India The Guardian - ‎Jul 16, 2011‎ Somerset's teenage bowler Craig Meschede celebrates the prize scalp ofSachin Tendulkar at the County Ground in Taunton. Video: 'India's no. 1 spot in danger' Times Now England eager to deny Tendulkar fairytale Cricket365 News TruthDive - The Sun - TheSportsCampus.com - NDTV.com all 1,137 news articles » Email this story Dravid happy in Sachin's shadow sportal.co.in - ‎Jul 24, 2011‎ Rahul Dravid insisted he has not problem with the limelight always on Sachin Tendulkarthroughout his long and illustrious career. The Hindu Gavaskar, Kapil, Tendulkar, Sehwag named in All Time Test team Times of India - ‎Jul 18, 2011‎ PTI | Jul 18, 2011, 07.16pm IST DUBAI: Four Indian cricketers, including batting maestro Sachin Tendulkar and 1983 World Cup-winning captain Kapil Dev, were on Monday named in the Greatest All Time Test XI chosen in an online poll. Sachin Tendulkar, Virender Sehwag, Sunil Gavaskar and Kapil Dev figure in 'All ... Economic Times Sunny, Viru, Sachin, Kapil among the Greatest Deccan Herald Hindustan Times - Oneindia Cricket - The Roar - SamayLive all 66 news articles »

England's mettle to be tested by Indians China Daily - Paul Tomic - ‎Jul 22, 2011‎ This Test series against India, which started on Thursday, is crucial for England as the team continues its quest to become the global No 1 side. A victory by two clear Tests would see England leapfrog South Africa and India ... Matthew Hoggard: Timeless Tests would suit me down to a (very large) tea ... The Independent - ‎Jul 22, 2011‎ With time on my hands, courtesy of that punchbag fighting back and putting my wrist in plaster, I've been thinking a bit about timeless Tests. And I've come to the conclusion they would have suited me down to the ground – given the right conditions, ... Brian Viner: Cricketing blancmange may be fashionable but it can't match the ... The Independent - ‎Jul 22, 2011‎ The Saturday of a Test match at Lord's, whoever the opposition, is of course one of the great days in the sporting calendar. When Test cricket's top-ranked nation provides the opposition, and when the match brings to 2000 the number of Test matches ... Indians stake £28m on whether Sachin Tendulkar will score his 100th century The Guardian - ‎Jul 22, 2011‎ Indian cricket fans celebrate their team's victory over Sri Lanka in the world cup final in Mumbai in April. All Indian eyes are now on Sachin Tendulkar and his pursuit of a 100th century. Photograph: Rafiq Maqbool/AP With the eyes of a nation turned ... Test of time The Australian - Mike Atherton - ‎Jul 22, 2011‎ IN 1966, EW Swanton, the doyen of the English press box, found himself in earnest conversation with Frank Packer, the father of the man who would do more to change cricket in the late 20th century than anyone. Swanton recalled Packer saying, ... Panesar defends his net session with Tendulkar Times of India - ‎Jul 22, 2011‎ ONDON: England's left-arm spinner Monty Panesar defended his action of bowling to Sachin Tendulkar at the Lord's nets in the run-up to the 100th Test match between the two countries that started on Thursday. The nets session at Lord's 12 days ago took ... Five Reasons to Hate Sachin Tendulkar Wall Street Journal (blog) - ‎Jul 22, 2011‎ By WSJ Staff Indian cricket legend Sachin Tendulkar, in case you hadn't noticed, is representing the national team in a series of Test matches against England right now. This has provided good enough reason, as the world's greatest cricketer vies for... The Joy of Six: England v India memories The Guardian (blog) - ‎Jul 22, 2011‎ A Lord's Test fit for the Gods. It was not a great match, because only one side was in contention to win it and the balance between bat and ball was out of sync, yet it somehow transcended such concerns. This was a magical, almost fairytale contest,... England will win this series, says Botham NDTV.com - ‎Jul 22, 2011‎ PTI London: Legendary all-rounder Ian Botham feels despite India being the world's number one Test side, England would go on to win the ongoing series as they have more young and vibrant players in their ranks as compared to the visitors. ... West Indies to play at Lord's after all Jamaica Observer - ‎Jul 22, 2011‎ LONDON, England (CMC) — West Indies will play a Test against England at Lord's on their tour in May and June next year. The England & Wales Cricket Board announced yesterday that the famous ground had been awarded the Test, following a competitive ... All 2,311 related articles »

1. Ambush marketing: Sachin & co face ban - Indian Express

   www.indianexpress.com/news/...marketing-sachin-&-co.../746165/ - Cached

   Agencies Tags : 2011 ICC World Cup, ambush marketing, Sachin Tendulkar, Ashish Nehra, Yuvraj Singh, Harbhajan Singh Posted: Fri Feb 04 2011, ...
   
2. Sachin Tendulkar is Toshiba's new brand ambassador - Marketing and ...

   www.livemint.com/2010/07/.../Sachin-Tendulkar-is-Toshiba8.html - Cached

   1 Jul 2010 – Sachin Tendulkar is Toshiba?s new brand ambassador, The cricketer replaces Bollywood actress Vidya Balan who was company?s brand ambassador ...
   
3. Brand Sachin Tendulkar Boosts the Iconic Marketing as Resurgence ...

   indianholocaustmyfatherslifeandtime.blogspot.com/.../brand-sachin-tendulk...

   29 Jul 2010 – Brand Sachin Tendulkar Boosts the Iconic Marketing as Resurgence of IPL FIFA fotbal Inflicted Indian Cricket Gets in Life Afresh amidst the ...
   
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4. Ambush marketing: Sachin and Dhoni might be banned ICC 2011 World ...

   sportsstarindia.com/.../ambush-marketing-sachin-and-dhoni-might-b... - Cached

   5 Feb 2011 – Indian batting maestro Sachin Tendulkar and skipper Mahendra Singh ...indulge in ambush marketing will be excluded from participation in ...
   
5. Brandistics - India's First Sports Marketing Blog: Brand Sachin ...

   brandistics.blogspot.com/2010/06/braand-sachin-tendulkar-i.html - Cached

   1 Jun 2010 – Brand Sachin Tendulkar - I. We have spoken about how big brand sachin is in the world of sports marketing. There have been some remarkable ...
   
6. Ambush marketing: Sachin & co face ban

   www.financialexpress.com/news/...marketing-sachin.../746165/ - Cached

   4 Feb 2011 – Sachin Tendulkar Mumbai: The International Cricket Council has ... whip on players indulging knowingly or unknowingly in ambush marketing, ...
   
7. 5 Reasons why Email List is like Sachin Tendulkar | Email ...

   contactart.in/.../5-reasons-why-is-email-list-is-like-sachin-tendulkar/ - Cached

   31 Mar 2011 – So why is your email list like Sachin Tendulkar? Why Email List is like ...What Sachin is to our team, so is Email List to your Marketing. ...
   
8. 3 Blogging Lessons I Learned from Sachin Tendulkar | Internet ...

   imtips.co/blogging-lessons-from-sachin-tendulkar.html?replytocom... - Cached

   4 posts - 2 authors - Last post: 7 Jun

   You may be wondering what blogging lessons Sachin Tendulkar has taught me? ... Why So Many Affiliates Fail In Affiliate Marketing? ...
   
9. eMail Marketing | Latest News and Information on Sachin Tendulkar

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   16 Jun 2011 – Online Turnkey Solutions offers the latest eMail Marketing videos, podcasts, articles and information related to making money with eMail ...
   
10. Sachin Tendulkar To Endorse Coca Cola « Best Media Info, News and ...

    www.bestmediainfo.com › Media Info › Marketing - Cached

    6 Jan 2011 – Home > Media Info > Marketing > Sachin Tendulkar To Endorse Coca Cola... Coca Cola India has signed master blaster Sachin Tendulkar as its ...
    

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1. achin Tendulkar - Wikipedia, the free encyclopedia

   en.wikipedia.org/wiki/Sachin_Tendulkar - Cached

   On 24 May 1995, Sachin Tendulkar married Anjali, a paediatrician and daughter of ......and sports fitness products under the brand name 'S Drive and Sach'. ...
   

   List of international cricket centuries ... - Achievements of Sachin Tendulkar
2. Brand Sachin Tendulkar is fading...

   broadbandforum.in/brands/30944-brand-sachin-tendulkar-is-fading/ - Cached

   3 Jun 2011 – Pepsi ends its innings with Sachin- Advertising-Services-News By Industry-News-The Economic Times this is great news.
   

   Sachin Tendulkar is the new brand ambassador of Jaypee Cement‎
   Brands: Sachin Tendulkar Idea number receives 950000 calls - India ...‎
   Canon India signs Sachin Tendulkar as their brand ambassador‎
   

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3. Indian Holocaust My Father`s Life and Time: Brand Sachin Tendulkar ...

   indianholocaustmyfatherslifeandtime.blogspot.com/.../brand-sachin-tendulk...

   29 Jul 2010 – Brand Sachin Tendulkar Boosts the Iconic Marketing as Resurgence of IPL FIFA fotbal Inflicted Indian Cricket Gets in Life Afresh amidst the ...
   
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4. Brand Sachin on top of the world

   www.business-standard.com › Home › Mgmt & Mktg - Cached

   1 Mar 2010 – In 2009, the top five brand ambassadors — MS Dhoni, Shahrukh Khan, Katrina Kaif, Sachin Tendulkar and Priyanka Chopra — endorsed 68 brands ...
   

5. News for brand sachin tendulkar

   Mumbai Mirror

   Coke, Future Group, Toshiba, Canon, others rush in to cash in on ... Economic Times - 13 hours ago NEW DELHI: India Inc is pulling out all stops to leverage Sachin Tendulkar'sworld record 100th ... "As our brand Sach is co-created with Sachin himself,... 7 related articles

6. Sachin: Cricket's biggest brand - The Times of India

   timesofindia.indiatimes.com/tendulkar/Sachin...brand/.../20690291... - Cached

   30 Aug 2002 – "You've got to create heroes and you've got to pay them," said Mark Mascarenhas of WorldTel back in 1995 after he made Sachin Tendulkar ...
   
7. Sachin Tendulkar: A brand worth selling, even if he fails ...

   articles.economictimes.indiatimes.com › ... › World Sport Group - Cached

   21 Feb 2011 – NEW DELHI: When Sachin Tendulkar held his bat against ...
   
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8. SACHIN TENDULKAR AS A BRAND

   www.monadarling.com/lifestyle/sachin-tendulkar-as-a-brand.html - Cached

   We have seen Tendulkar endorsing top brands like Visa, Action Shoes, Adidas, Pepsi, Colgate, Boost, Philips, MRF and Fiat.Sachin has captured the ...
   
9. Sachin Tendulkar is Toshiba's new brand ambassador - Marketing and ...

   www.livemint.com/2010/07/.../Sachin-Tendulkar-is-Toshiba8.html - Cached

   1 Jul 2010 – Sachin Tendulkar is Toshiba?s new brand ambassador, The cricketer replaces Bollywood actress Vidya Balan who was company?s brand ambassador ...
   
10. Sachin Tendulkar - Brand Ambassador For 2011 Cricket World Cup ...

    www.cricketworldcup2011.co.in › Blog - Cached

    Sachin Tendulkar Named the Brand Ambassador for 2011 Cricket World Cup - Find the news, interviews and other information on Sachin Tendulkar and cricket ...
    
11. Sachin Tendulkar's brand new ride: A Nissan GT-R 530 ...

    www.indiancarsbikes.in/.../sachin-tendulkars-brand-ride-nissan-gtr-... - Cached

    25 Jun 2011 – Cricket god Sachin Ramesh Tendulkar's Ferrari 360 was in the news just yesterday when the batting maestro sold off the iconic supercar to a ...
    

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Related Sachin Tendulkar Test cricket Andrew Strauss Rahul Dravid Zaheer Khan India Timeline of articles Number of sources covering this story Indians stake £28m on whether Sachin Tendulkar will score his 100th century ‎Jul 22, 2011‎ - The Guardian India suffer Zaheer setback against England ‎Jul 21, 2011‎ - The Independent Exclusive! Shashi Tharoor: India-England series ‎Jul 21, 2011‎ - Rediff India-England series will decide current No 1 in Tests ‎Jul 20, 2011‎ - Zee News Lord's all set for milestone Test ‎Jul 20, 2011‎ - The Hindu Stage set for Sachin Tendulkar but he is short of rehearsal time ‎Jul 20, 2011‎ - The Guardian (blog) The 2000th Test is a sell-out but format is at risk away from Lord's ‎Jul 20, 2011‎ - The Guardian (blog) India and England battle for Test supremacy at Lord's ‎Jul 20, 2011‎ - NDTV.com '71 series triumphs inspired India : Bedi ‎Jul 19, 2011‎ - Cricketnext.com The return of the timeless Tests ‎Jul 19, 2011‎ - The Guardian Images China Daily The Guardian The Guardian (b... SkySports Daily Mail Daily Mail Daily Mail Mirror.co.uk Times LIVE All related images » Videos England fight back on Day 1 of Test Times Now  -  Jul 22, 2011 Watch video Battle for the crown begins Times Now  -  Jul 21, 2011 Watch video Stage set for an explosive India-Eng Series Times Now  -  Jul 21, 2011 Watch video History beckons India Times Now  -  Jul 21, 2011 Watch video Gear up for sweet chin music Times Now  -  Jul 21, 2011 Watch video All related videos »

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